How did we establish a successful consumer electronics brand in the domestic market for 17 years? (From users and products perspective)
Precise brand positioning
- Agent-based positioning, to be the supporters behind the customer. With the rise of e-commerce online shopping, we protects the profits of agents by not setting up its own online stores and strictly controlling the phenomenon of random prices online.
- To avoid harmful competition, we cooperate with agent closely to develop some exclusive products suitable for its own region.
Product positioning
Product concept: a successful product is not by the dazzling pile of parameters, or the best cost-effective features to win. Always remember product cover the use value + spiritual value.
Product goal: Develop 3-5 new products in each category to keep up with consumer electronics trends.
Product creativity: From product development to naming, manual, package, visual, copywriting, poster, marketing, etc. to form a complete brand VI system.
